So, it's been a hectic week trying to get to find WOW!-Brands. To share my journey start at the bottom of the page..!
I have to say that it has been an interesting and enlightening journey. I thought premium, luxury, expensive and unattainable brands would be everyone's choice, but from my interviews below you can see this wasn't the case.
At the start I put up the pink WOW....and if I expand that picture you'll see that it is actually from Kylie Minogue's album pictures.
Indeed at the start of this I did wonder if a person could be a WOW!-Brand and whether she might be mine.
And in fact if I list some of the common attributes that appear to come through I see no reason why not.
Heritage, Global, Excellent Quality, Traditional (but continually modernising), Exceptional Customer Service.
However, as much as I like Kylie and would have liked to end with a twist she is not, in fact, my WOW!-Brand.
In fact my mind raced through brands and experiences that I have had until it finally rested on one...........
Yes Nespresso is my WOW!-Brand
I'm sure it needs no introduction and little explanation.
In short does Nespresso meet the minimum criteria that I believe is required...?
Heritage - patented in 1976 but took almost 20 years to 'hit the streets', sub-division of Nestlé (sounds good to me)
Global - 7 million customers worldwide, 500,000 Facebook friends (Oh Yes!)
Excellent Quality - great coffee in at least 16 different varieties - (no one argues with that)
Traditional but modernising) - it brought the traditional coffee experience into the home and office as well as innovating for businesses - (hotels and restaurants) - (cool machines and the boutiques...)
Exceptional Customer Service - home delivery from the website to any country, disposal centres (which are expanding), machines maintenance, Nespresso Club (the list goes on)
In summary, Nespresso is a brand and an experience. Quite how the expiration of the patents in 2012 will affect it is yet to be seen, but for me I have found my WOW!-Brand.
PSO 2012
With special thanks to all my contributors
I have to say that it has been an interesting and enlightening journey. I thought premium, luxury, expensive and unattainable brands would be everyone's choice, but from my interviews below you can see this wasn't the case.
At the start I put up the pink WOW....and if I expand that picture you'll see that it is actually from Kylie Minogue's album pictures.
And in fact if I list some of the common attributes that appear to come through I see no reason why not.
Heritage, Global, Excellent Quality, Traditional (but continually modernising), Exceptional Customer Service.
However, as much as I like Kylie and would have liked to end with a twist she is not, in fact, my WOW!-Brand.
There are of course hundreds of candidates out there, and everyone is different, as I said at the beginning of the blog.
In fact my mind raced through brands and experiences that I have had until it finally rested on one...........
Yes Nespresso is my WOW!-Brand
I'm sure it needs no introduction and little explanation.
In short does Nespresso meet the minimum criteria that I believe is required...?
Heritage - patented in 1976 but took almost 20 years to 'hit the streets', sub-division of Nestlé (sounds good to me)
Global - 7 million customers worldwide, 500,000 Facebook friends (Oh Yes!)
 |
| Appealing George |
Excellent Quality - great coffee in at least 16 different varieties - (no one argues with that)
 |
Traditional but modernising) - it brought the traditional coffee experience into the home and office as well as innovating for businesses - (hotels and restaurants) - (cool machines and the boutiques...)
 |
| Nespresso Boutique in Miami |
In summary, Nespresso is a brand and an experience. Quite how the expiration of the patents in 2012 will affect it is yet to be seen, but for me I have found my WOW!-Brand.
PSO 2012
With special thanks to all my contributors
No comments:
Post a Comment