So where did the blog title come from?
Well, while I was thinking about WOW!-brands it came to mind that it is extremely rare that any of us buy something, go and see something like a film or a play, or even do an activity without some sort of recommendation.
It isn't just advertising that grabs us. It could be a review in 'Stuff' magazine, or watching a car show like Top Gear, or simply word of mouth, but in effect we are 'told' or influenced towards 'what' we want.
So little wonder that I thought the obvious WOW!-brand that people would choose would be Apple.
Surely everyone loves Apple, everyone has at least one of their products don't they? And the way in which the company has developed over the last 10 year has been astounding.
Tune in later to find out.......
Well, while I was thinking about WOW!-brands it came to mind that it is extremely rare that any of us buy something, go and see something like a film or a play, or even do an activity without some sort of recommendation.
It isn't just advertising that grabs us. It could be a review in 'Stuff' magazine, or watching a car show like Top Gear, or simply word of mouth, but in effect we are 'told' or influenced towards 'what' we want.
So little wonder that I thought the obvious WOW!-brand that people would choose would be Apple.
Not so...yes some people did mention Apple but not everyone is truly excited by it...some people do 'Think Different'
So what did my gallant volunteers pick as their WOW!-brands.
Tune in later to find out.......
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