My next interview surprises me somewhat but also brings a bit of reality into my research.
Claire's WOW!-brand is UGG
'Really!', I exclaim.
Ugg boots (generally called uggs) are a unisex style of sheepskin boots (yes - they do men's styles as well - see I told you I was learning) made of twin-faced sheepskin with fleece on the inside and with a tanned outer surface, often with a synthetic sole.
Originating in Australia or New Zealand, they became popular in the 1970s with surfers looking for ways to keep their feet warm and dry, and emerged as a fashion trend in the United States in the late 1990s and as a world-wide trend in the late 2000s.
Claire's WOW!-brand is UGG
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| UGG® Boots On Display |
'Wouldn't be without them', she says, 'and they do exactly what they say they do'.
'And what is that', I ask? 'Well they keep your feet warm when its cold and cool when it is hot'.
This clearly answers the question I have had on my lips for years as I look incredulously at people wearing them in summer!! So I am at least learning something along the way!!
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| An Advert For Men's Boots |
Originating in Australia or New Zealand, they became popular in the 1970s with surfers looking for ways to keep their feet warm and dry, and emerged as a fashion trend in the United States in the late 1990s and as a world-wide trend in the late 2000s.
Who'd have thought they had been around for so long? Which gets me thinking about longevity and whether to truly qualify as a WOW!-brand does it have to have existed for a long time? What sort of history do we expect from a WOW!-brand? Hmm, food for thought...
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